• D&AD Awards 2019
    Deadline: 20 Feb
  • Deadline: 20 Feb
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Breakfast Transformer

Award: Wood Pencil

Wood Pencil / Digital Crafts / Animation & Motion Graphics / 2006

This is a viral spoof of the Citroen 'Transformer' TV advert. It opens on a normal looking cooked English breakfast. Suddenly the elements of the breakfast come alive and start moving on the plate. They form an impressive Breakfast 'Transformer'. The breakfast man is made predominantly out of bacon, with the rashers of Danish forming a muscular torso, the sausages become his legs, a triangle of toast is used as wings and the baked beans and mushrooms make-up his head and face. He jumps off the plate and starts dancing. Unlike the Citroen advert, the dancing is not choreographed and uncoordinated. The viral ends when the breakfast man spins round and transforms back into a delicious looking English breakfast. Endline: Danish. Alive with Bacon Taste.

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