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New Blood Entry — Phone Recycling Machine

Award: Wood Pencil

giffgaff / 2021

In this 20 second TV spot, the 'Phone Recycling Machine' shows you how simple it is to recycle your phone, help the environment and get some cash in your pocket.

In a wood and paper installation, the four steps are shown as fictional and playful actions which represent the actual steps of recycling your phone with giffgaff.

1. Turn the wheel to select your phone and get a price on the giffgaff website.

2. Open the hatch to receive your prepaid packing materials.

3. At giffgaff, your phone will be inspected and the resources will be recycled.

4. Then, all there is left to do is wait for your money. Cha-ching!

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