New Blood Entry — Chill-ympics

21-27 year-olds are scrolling, swiping, and texting more than ever. They stay touching their screens rather than getting in touch with themselves. So we created a competition that actually uses the phone to help young people unplug, relax, and take a moment to find their “me time.”

Welcome to the Chill-ympics, a can-activated series of games that allows users to compete based on how they chill.

Scan the can, select a game, and back away. The game you choose is live-streamed, and anyone tuning in can give you a score. The winners with the highest scores are remembered with personalized Coors Light cans, like a hall of fame in your fridge.

To inspire others, chilling needs heroes.