New Blood Entry — Thriving Hexagon
Award: Wood Pencil
HSBC / 2020
My idea is to use the Hexagon as a part of a bigger whole to bring to life HSBC’s brand promise ‘Together we thrive’.
It is the most recognisable asset and an embodiment of HSBC’s founding values – Open, Connected and Dependable. Using the Hexagon and it’s pas a module, I created five illustrations,
each to represent the five underlying pillars of human prosperity that HSBC is actively involved in: Sustainability, Trade and Commerce, Education, Diversity and Inclusion, Sport.
