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New Blood Entry — CELEBRATE THE SEXY

Award: Graphite Pencil

Durex / 2020

Sex is an underlying message in music videos.

This sexual messaging often excludes the disabled community, creating a narrative that disabled people aren’t sexy or sexual beings.
A song was written taking into consideration the feelings and misconceptions the disabled community face when discussing sex.
To help shift this perspective further, we created an inclusive music video featuring individuals with differing abilities and pushed the campaign ‘CELEBRATE THE SEXY’, which focuses on making the connection between sex and disability.

A series of posters featuring real people with real conditions dismiss the idea that sex is only defined as penetration and a Tik Tok challenge encourages self-esteem. Together they re-write the narrative of what being and feeling sexy is.

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