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New Blood Entry — The King's Wager

Award: Wood Pencil

Burger King / 2020

BK will partner with Twitch, and take users along for the ride when they play “The King’s Wager.” Customers will guess whether their driver will get to their location over or under the estimated Google Maps time. They will then be sent a Twitch link to the driver’s dashboard cam, so they can watch, and root for as many red lights, or green lights as they want. Guess correctly and they get a discount. Keep guessing correctly on subsequent deliveries, and the discounts increase.

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