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New Blood Entry — Hellmann's Ripe Alert

Award: Wood Pencil

Hellmann's / 2018

Everyone has felt the guilt of holding a black banana over a trash bag and releasing it to its ultimate demise. When we realize our produce is wilted or browned, it’s already too late. So we created a sticker called 'Ripe Alert' -- a sticker that alerts us to our produce freshness levels by detecting ethylene gas.

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