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New Blood Entry — SAD Lamp Activation

Award: Graphite Pencil

giffgaff / 2018

20% of the UK population deals with some form of Seasonal Affective Disorder (SAD). According to social scientists, Liverpool and Lambeth are cities most affected by this phenomena. With less than 8 hours of sunlight during the winter, it’s difficult for these cities to stay positive. giffgaff will cheer people up using SAD lamps powered by laughter reactions on Facebook.

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