Every day, men and women spend time and money on anti-ageing products and facelifts, but some researchers show how a continue cerebral stimulation helps fight ageing. Because Pearson believes that lifelong learning is a great opportunity for older workers, proposes a real anti-ageing formula. How? Positioning itself as a competitor in the anti-ageing products world, using advertising language in different ways, Pearson launches a simple message: to keep younger, keep learning.
Things To Do
Believe in the Power of Creativity to Change the WorldLearn More
The importance of diversity and inclusion in the workplace
How NASA uses creativity to inspire the public about its programmes
Creative storytelling trends in the age of the algorithm
Brands should walk hand in hand with culture
Inglorious FruitsRead More