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New Blood Entry — Here & Now

Award: Graphite Pencil

John Lewis / 2018

Here & Now is an enchanting exhibition space and forward thinking 360° campaign that showcases this month's most loved products. For customers, it’s an engaging, playful exhibition, but behind it is retail data and intense core human psychology that prompts sales, builds trust and entices a younger demographic. Mesmerising, multi-sensory experiences such as the conveyor belt beauty bar, revolving living rooms, demo tasting kitchen and mood-lit tech booths create an unmissable space that guests will love sharing. Here & Now is a fresh, human-centred approach to the in-store experience that pushes the brand forward.

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