Our aim is to celebrate the relationship between grandchildren and grandparents and encourage young adults to contact them, because they often forget to stay in touch.
Our idea: Grandstories. We gather real stories and give them a strong visual voice for the attention they deserve. We developed a typeface with two complementary character sets to illustrate a typographic hug of those generations. The visual language makes Grandstories a versatile yet unified campaign.
It's implemented all over the city and invites people to take part and remind each other on social media. Playful, universal and inspiring reminders to get in touch.