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New Blood Entry — For Travel That Works

Award: Graphite Pencil

Crowne Plaza / 2017

Covering everything from toiletry packaging to environment design, the new Crowne Plaza caters to the modern business traveller with an experience that's familiar yet tailored wherever they go in the world.

With co-working spaces and modular interiors, the brand's hotels reflect a change in working habits, while humorous signage and culturally-influenced patterns make for a more memorable stay than in traditional business accommodations. It's about offering more than just a bed for the night, it's ensuring guests can work and play in their usual ways, no matter the city.

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