Actor Who is a transmedia story created for the BBC that captures the serendipitous spirit of the Edinburgh Festivals. By allowing both online and physical audiences to participate through viewing/voting on Twitter and auditioning in Edinburgh phone booths, the multi-platform experience lets participants work together to create the story. Housed between Twitter, YouTube, and a bespoke hardware/software application, the system allows for a choose-your-own style of crowdsourced content from across the world to be made with minimal technological adoption issues. Actor Who allows anyone to live the story of the Edinburgh Festivals, regardless of where they are.
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