New Blood Entry — Shortcut Award: Wood Pencil Ford / 2016 Twitter Facebook Pinterest To reduce pollution and time lost in congestion we decided to create a digital sign, that opens one way streets in the opposite direction when they aren't in use. Creative Team Jesper Uttrup Oliver Lommer June Nanna Filtenborg Mark Terkelsbøl College DMJX: Kreativ Basis D&AD New Blood Awards. Nurturing tomorrow's creative superstars. D&AD New Blood Festival. Find out more.