Brands want your money, not your loyalty. But they ask us for loyalty every day and there seems to be no escape. Until now. TalkTalk will be the first to encourage disloyalty.
You can stay with the brand you've been with for 20 years or you can be rewarded for betraying them. Unless you're already with us – then if you can find something better we'll reward you for that too.
It's a win-win with TalkTalk. Rewarding Disloyalty.
- School of Communication Arts 2.0
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