We used two problems, a dilapidated suburb and load shedding, to come up with a solution that involved colour. Load shedding results in darkness around the city. We figured that we would provide light, using glow-in-the-dark Pantone colours. The swatches in question, 292 c, 376 c, and 185 c provided a lively look and feel to the area and the glow-in-the-dark aspect worked best during load shedding. The glow-in-the-dark aspect was echoed in our adverts.
- Christiaan Graaff
- Pieter Verwey
- Vega School of Brand Leadership Durban
- Vega School of Brand Leadership Johannesburg