• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

New Blood Entry — Better in the Dark

Award: Wood Pencil

Pantone / 2015

We used two problems, a dilapidated suburb and load shedding, to come up with a solution that involved colour. Load shedding results in darkness around the city. We figured that we would provide light, using glow-in-the-dark Pantone colours. The swatches in question, 292 c, 376 c, and 185 c provided a lively look and feel to the area and the glow-in-the-dark aspect worked best during load shedding. The glow-in-the-dark aspect was echoed in our adverts.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again