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New Blood Entry — Save a Nation

Award: Graphite Pencil

Nationwide / 2015

Young people are finding it harder than ever to get on the property ladder. At the mercy of profiteering landlords, they need help. Our new impulse-saving app for Nationwide revolutionises saving by helping people to save in groups. We'll use those savings to fund new affordable housing of our own, in partnership with major developers. With the help of technology, Nationwide will not only become a future-facing brand, but a future-shaping brand.

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