• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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New Blood Entry — BBC Commuter

Award: Wood Pencil

BBC / 2015

Going underground doesn't have to mean getting disconnected.

Using the London Underground means losing internet connection. For 'always-on' young adults in this smartphone-dominated world, time without phone service is time lost.

BBC Commuter is an app that downloads personalised multimedia BBC content for offline-viewing based on a user's daily commute.

With it, users get to view fresh content customised for them during their commute underground.

For example, a 40-minute commute would result in roughly 40 minutes of pre-downloaded BBC content.

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