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New Blood Entry — Kompa Cupid

Award: In Book

Unilever - Solve megacity problems / 2014

Japan is currently suffering from a celibacy syndrome and seems to have lost their affinity to love and romance.  Tokyo's emotional health has been dwindling along with it's population.   Ben & Jerry's, being the ambassadors of peace, love and ice cream will be playing cupid and gamifying the creation of Kompa (group dates instigated by friends who are match makers by nature). A study shows that 35% of Japanese between 18-15 claimed to have never been on a date. A resurgence of group dates as trend in a more wholesome setting will eliminate the stigma of risky dating and thus raising the chances of them finding hope in love again.

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