New Blood Entry — Purdey's Gem Award: In Book Purdey's - Repackage Purdey's / 2014 Twitter Facebook Pinterest Packaging design concept for Purdey's Rejuvenate and Purdey's Natural Energy drinks. Students Cheng Li Jonathan Lai Tutor Stanley Lim College Lasalle - College of the Arts D&AD New Blood Awards. Nurturing tomorrow's creative superstars. D&AD New Blood Festival. Find out more.