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New Blood Entry — Repackaging Purdey's

Award: Nomination

Purdey's - Repackage Purdey's / 2014

The proposed solution, with it’s simple bright colour and spot UV highlights allows the bottle to stand out from the shelves, without blending into the noise of energy drink packaging. The unique bottle shape and glass design is kept the same, keeping brand consistency. I’ve strayed as far as possible from existing energy drink packaging to submit something unique and attention grabbing, making full use of modern print techniques; while doing my best to digitally represent the idea.

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