The Body Shop is a brand based on high set values. But currently these values aren't in focus anymore and therefore the heart of what The Body Shop originally represents is out of sight. The staff isn´t able to medicate the corporate philosophy and the appearance of the brand is overly unsettled. On this grounds the brand needs a mediation of their values. Because they matter and differentiate the brand from other beauty brands. The solution is to reorientate the brand. Make the design clearer and focus again on its values. They make the brand unique and they need more space to get communicated.
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