When looking into the target audience’s interests and behavior, we found that they had one thing in common with the National Trust – a great interest in food, and the wish for local and organic ingredients. Scratch is pop-up restaurant drawing food- and trend thirsty Londoners to the countryside – exploring the National Trust locations thru their interest in food. When booking a table at Scratch, you get to be a part of the ingredients journey all the way from soil to plate.
Things To Do
Believe in the Power of Creativity to Change the WorldLearn More
The importance of diversity and inclusion in the workplace
How NASA uses creativity to inspire the public about its programmes
Creative storytelling trends in the age of the algorithm
Brands should walk hand in hand with culture
Inglorious FruitsRead More