The basis of our concept is a well-known optical effect animating static images discovered in the early XIX century by a prominent English scientist Peter Mark Roger. Today it is mostly known as “motograph” or “scanimation”. This breakthrough played a significant role in the history of filmmaking. Inspired by the “motograph” effect and experimental photoworks by a great fashion photographer Erwin Blumenfeld, we created a special font and developed a system reflecting the high-fashion and moving image nature of the exhibition and reminding of the pioneering role that Great Britain played in the development of fashion film.
Things To Do
Believe in the Power of Creativity to Change the WorldLearn More
The importance of diversity and inclusion in the workplace
How NASA uses creativity to inspire the public about its programmes
Creative storytelling trends in the age of the algorithm
Brands should walk hand in hand with culture
Inglorious FruitsRead More