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New Blood Entry — Jesper Ellesson, Matt Fox

Award: Nomination

Digital / 2013

BBC Roam derived from the insight that 70% of TV viewers simultaneously use a second screen. TV is also a catalyst for online search. The future lies in interactive screens. In our research we found that by 2014 10% of total web traffic will take place on a tablet. That is why we created BBC Roam. A way to consume all of the BBC online simultaneously with the BBC Broadcast Service. It is a way for users to discover content in a way that does not ask them to already know what they are searching for, but encourages exploration of the BBC's content through a journey of serendipitous discovery. BBC Roam educates users through their natural exploration of BBC content, it informs through the feature of context aware tags that link the BBC's content in a format reminiscent of Wikipedia and it entertains through the playful discovery and ability for users to share their finds with their friends. With BBC Roam, the user has the opportunity to expand their broadcast experience through second screen syncing, or to take the entirety of the BBC with them. Wherever they go.

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