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New Blood Entry — Joana Campos, David Pires
Award: In Book
Advertising / 2013
To take the english lifestyle to China and to offer the opportunity to enjoy the experience of being a Ted BakerLondoner for a day we have created the TED BAKERPOP-UP HOTEL: A NO ORDINARY HOTEL.This way, Ted Baker will recreate a night stay in a typically english hotel, full of all the marks, cultural references and habits and adding the concept of a Ted Baker space: a unique and personalized hotel that breathes within the Ted Baker universe, style and values.
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