New Blood Entry — Fernando Barcelona, Juan David Manotas
Award: Yellow Pencil
Advertising / 2012
Sorb
Sorb is a mobile app that uses keywords from the different locations
on your phone’s GPS to gather Internet content you can check out later
when you get home. For example, the app could “sorb” an article about coffee trends while you're at your local java joint, pick up
fashion blogs while walking by clothing stores or even get an
invitation to a VIP concert at a venue you didn’t know you passed.
When you get home and open IE9, your Sorb homepage will pop up let you know what you’ve discovered that day.