Prism
Award: Shortlist
Shortlist / Future / Campaign / Equality and Diversity / 2019
With the launch of Disney’s first-ever streaming platform, Disney+, we propose to roll out a feature that champions racial diversity. Just like the function of choosing emoji skin types, all you have to do is click the Prism icon and choose your character. Unlike emojis, however, each character will feature different talents, personas, and even voice-overs. Using augmented reality, children can have their faces scanned and turned into their very own fairy tale character.
