Verified.

No reference, no job. No job, no reference. For London's homeless, this loop doesn't just block opportunity, it severs the connections that could break it. But those connections already existed. Big Issue vendors had loyal customers. Returning faces. People who trusted them daily, just never in the places that mattered. So we turned these customers into verified references. Buyers scanned the vendor's badge, recorded audio testimonials and written references directly onto giffgaff's platform, building a shareable recruiter profile, hosted and verified by giffgaff itself. The connections were never missing. giffgaff just gave them somewhere to go.