The Unlisted Red List

In 2026, many traditional businesses are at the verge of disappearance. This is not just a loss of business, it’s a loss of culture. HSBC creates their own version of the Red List to shed light on these endangered businesses. By transforming our iconic HSBC Red from just a logo into a tool for highlighting urgency and creating connection, the bank will support the endangered SMEs to find their business partners and put them out of risk of extinction.