The Forward Red

According to the United Nations, over 50% of the Sustainable Development Goals are moving too slowly, and 18% have gone backward. While the advertising industry spends billions annually to raise awareness for these causes, it fails to raise funding for the problems it wants to solve. Through a graphic-led campaign, we will turn connection into capital: the further HSBC Red is forwarded, the more progress we fund. The campaign will celebrate the HSBC Red as a symbol of progression, backed by the expert investment strategies that move our clients, and the world, forward.