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Renaming Red
Renaming Red
HSBC Red is technically called ‘Pantone 1795C’ – a name that lacks the emotion and legacy that truly define the shade. Renaming Red is a campaign showcasing the luxury experiences that a fruitful financial situation can turn into. By referencing the iconic Pantone color cards as a graphic brand asset we rename Pantone 1795C to desirable red tokens and experiences across the globe.
Awards
New Blood Festival with Adobe
A graduate showcase of more than 45 exhibiting universities, talks by industry leaders, portfolio reviews, and more.
Details
- Briefs
- Countries
- Year
Credits
- Creative Team
- Anne-Sofie Astrup Clemmensen
- Linnea Bertelsen
- Tutor
- Jesper Hansen
- College
- DMJX
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