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Duolingo Locked

Duolingo Locked

Duolingo Locked is a campaign designed to get Gen Z to realise the power of Duolingo as a force for good. Formed from the insight that addictive smartphone use has left young people relying on short dopamine which disrupts their focus. Duolingo locked helps young people lock up their distractions and force them to complete their goals, allowing them to gradually get back control of their focus.


Awards

  • D&AD WOOD pencil

Snickers and Huggies

New Blood Awards 2027

Show the industry what only you can make.

See the briefs

Details

Credits

  • Creative Team
    • Cameron Bubear
  • Tutor
    • Louise Sloper
    • William Knight
  • College
    • University of Hertfordshire