Duo the Homecrowd

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Duo the Homecrowd

At the 2028 LA Olympics, the Refugee Olympic Team (EOR) competed in a linguistic vacuum without a national crowd. Recognizing that "Home" is linguistic belonging, Duolingo mobilized 500 million users to become the world’s largest "Home Crowd." We launched "EOR Cheering Courses" to teach users powerful phrases in the athletes' native languages. This effort extended to the physical world with "Cheering Packages" and a "Dedicated Cheering Section" at the LA Memorial Coliseum. By transforming learners into a synchronized support system, Duolingo ensured no athlete felt alone. Through the power of language, we finally provided these athletes with their own Home Crowd.


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Details

Credits

  • Creative Team
    • Dohyeon Ahn
    • jin gwak
    • Mingook Cho
    • Suha kim
    • Yoonhee Hong
  • Tutor
    • Lee Goo Ik
  • College
    • Hongik University
    • Kaywon University of Art & Design
    • School of Visual Arts