Tracking Bad Bunny

When Bad Bunny prepared to release his album Debí Tirar Más Fotos, he wanted fans to do more than wait for a tracklist—he wanted them to discover it. In partnership with Spotify and Google Maps, Tracking Bad Bunny transformed 15 real locations across Puerto Rico into portals to the music. Instead of song titles, coordinates appeared on his Spotify page. Fans entered them into Google Maps, explored the island's streets and beaches, and uncovered the hidden titles. The experience sparked a global treasure hunt, immersing fans in Puerto Rican culture and turning anticipation into participation.