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Three Words
Three Words
Three Words, a life-saving clause in AXA’s home insurance contracts. In France, every household must have a home insurance contract by law. Such contracts provide emergency relocation when a home becomes uninhabitable in the event of fire or flood, to which AXA adds 3 words: ‘and domestic violence’, to help women escape. This clause has been included in all 2.5M AXA home insurance contracts, with retroactive effect.
Awards
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Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Publicis Conseil
- Advertising Agency
- Publicis Conseil
- Production Company
- Prodigious Paris
- Client
- AXA
- Brand
- AXA
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