Three Words
Three Words
Three Words, a life-saving clause in AXA’s home insurance contracts. In France, every household must have a home insurance contract by law. Such contracts provide emergency relocation when a home becomes uninhabitable in the event of fire or flood, to which AXA adds 3 words: ‘and domestic violence’, to help women escape. This clause has been included in all 2.5M AXA home insurance contracts, with retroactive effect.
Awards
D&AD Awards 2027
Get to know the categories and enter your work.
Details
- Categories
- Countries
- Year
Credits
- Client
- Brand
- Production Company
- Prodigious Paris
- Advertising Agency
- Entrant Company



