The Pharaoh's Lost Cat

Sheba turned a product launch into a real entertainment quest. Cat creator Nathan the Cat Lady, alongside feline geneticist Dr Leslie Lyons, led a global search for a living descendant of Ancient Egypt’s sacred cats. Using DNA from a 3,000-year-old mummified cat sourced via the Brooklyn Museum, modern cats were tested across a five-episode social documentary series. The journey blended science, culture and creator storytelling, culminating in the discovery of Dahab, a genetic heir to the Pharaohs’ cats, proving Sheba’s most premium recipe was truly a meal fit for a god.