Nissan Patrol - It's Out There

The Nissan Patrol was known to be capable. It just wasn’t being chosen. For it to be considered, we needed people to spend time with it. So we created a social challenge that rewarded time and effort. We hid a Patrol somewhere in Australia. The first to find it, keeps it. To make it harder, we released 3 cryptic clues designed by Australia’s top geo-locator, Oscar Pearce. The hunt unfolded across Discord, Reddit, IG, 4WD groups, where Aussies analysed for days before taking the hunt to the roads. Result: Millions of mins spent with the brand, and significant lifts in enquiries and sales.