Firecatchers

French firefighters need support. Technology, especially AI, is often presented as the universal solution, but reality is different: no budget, no legal framework, no time to deploy it at scale. To help firefighters detect fires faster, we activated the world’s most attentive eyes: gamers. Gamers spend years training their vision—spotting micro details, scanning landscapes, monitoring screens for hours. We turned these skills into a fire detection force. By broadcasting live surveillance footage from fire risk zones on Twitch “starting soon” screens, we transformed waiting time into watch time