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The EarliShow

The EarliShow

The EarliShow reimagines user experience design inside a medical device. EarliTec’s EarliPoint™ uses eye-tracking to evaluate autism in toddlers, but requires ~15 minutes of sustained attention to generate reliable data. In real-world clinics, that attention is fragile. Using clinical gaze data and AI, we designed a fixed animated playlist engineered to sustain engagement and embedded it as the default interface layer – turning content into a core UX component of the diagnostic system.


Awards

  • D&AD GRAPHITE pencil

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Details

Credits

  • Production Company
    • Aardman
    • Storefront
    • Washington Square Films
  • Entrant Company
    • Area 23
  • Advertising Agency
    • Area 23
  • Design Agency
    • Area 23
  • Brand
    • EarliPoint
  • Client
    • EarliPoint Health