The Count
The Count
“The Count” was commissioned by SickKids Foundation to mark the hospital’s 150th anniversary. Featuring over 20 real SickKids patients, whose voices are heard throughout, this film was based on a Canadian birthday chant where the number of years being celebrated is counted aloud. We were especially meticulous about the sound and atmosphere of the vocals. We wanted the music to put the listener with us in the hospital, celebrating the milestone of a child turning a year older and the achievement this represents for someone with medical struggles.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
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Credits
- Senior Art Director
- Advertising Agency
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