Telethon for Hawkins

As Hawkins faced disaster in the lead-up to the “Stranger Things” finale, Doritos created the first real telethon for a fictional town: the Doritos Telethon for Hawkins. Fans could dial 1-855-4-HAWKINS to participate in a real hotline experience hosted by ’80s icons ALF, Paula Abdul and David Hasselhoff as their de-aged 1987 selves. Instead of helplessly watching the story unfold, we invited fans to “Chip in!” and help Hawkins—turning nostalgia for the 1980s into a massive, participatory cultural event.