Sweethearts Situationships

Sweethearts Situationships

We turned Sweethearts’ misprinted candies into an entirely new product perfect for 2024’s #1 dating trend – Situationships. Sweethearts Situationships brought a 120 year old brand into the modern age of romance and proved that the beloved candy is more relevant than ever, especially to Gen Z.

D&AD pencils

Details

Categories
- PR
Countries
- United States of America
Year
- 2024

Credits

Entrant Company
- Tombras
Advertising Agency
- Tombras
Client
- Spangler Candy
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What did the judges have to say?

D&AD Jury

Took something that’s a wasted product and made it into a new line. This ‘new product’ was of the now, culturally relevant and attracted a new audience that was in decline. It also became a sought-after product that plays into exclusive ‘drop culture’. And all done for a shoestring budget.

Indy Selvarajah
Chief Creative Officer
Ketchum

Took something that’s a wasted product and made it into a new line. This ‘new product’ was of the now, culturally relevant and attracted a new audience that was in decline. It also became a sought-after product that plays into exclusive ‘drop culture’. And all done for a shoestring budget.

Indy Selvarajah
Chief Creative Officer
Ketchum

Took something that’s a wasted product and made it into a new line. This ‘new product’ was of the now, culturally relevant and attracted a new audience that was in decline. It also became a sought-after product that plays into exclusive ‘drop culture’. And all done for a shoestring budget.

Indy Selvarajah
Chief Creative Officer
Ketchum

More winners

Sweethearts Situationships

Sweethearts Situationships

D&AD pencils

Details

Credits

D&AD Jury

PR