Sigma

Sigma is a Japanese manufacturer of photographic equipment established in 1961, and still today operating vertically integrated production in the Aizu region. The new packaging design transforms the brand experience to reflects Sigma’s philosophy of precision, craftsmanship and long-term quality in a refined and cohesive way. Using Japanese paper, specially developed flute board, custom typography, and a consistent colour system, the packaging creates a tactile expression while meeting industrial production requirements and supporting the brand’s global identity.