Domino's Global Brand Refresh

The “Cravemark” is Domino’s first-ever sonic brand element, created as part of its first brand refresh in over a decade. Part brand expression, part Pavlovian customer sentiment, it bakes craveability (or "mmm") directly into the brand name itself: Dommmino’s. It’s all brought to life by Grammy-nominated artist Shaboozey—who gives this timeless, relatable expression a sound that’s warm, authentic, modern, and unmistakably craveable. The result is a half-spoken, half-sung, jingle-like tagline that’s as memorable as it is fun to mimic. Now you literally can’t say Domino’s without saying “mmm”.