Rob It to Get It

Sportswear has become the biggest hype. So, hypebeasts and resellers buy out exclusive items from our high-end running store leaving no stock for our more athletic customers. As a running store first, we decided to bring sport back into sportswear, by dropping a new kind of exclusive access. ROB IT TO GET IT. For one day, we invited our customers to steal from our store. There was only one condition: outrun our security guard who was in fact Mickael Zeze, the fastest French sprinter. This way, only true runners could access our most wanted items.