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Quili.AI

Quili.AI

Even though A.I. can move mankind ahead, the irresponsible use of A.I. can have disastrous effects on our water and other resources. To make the impact visible, and to help draw visibility to the problem, the residents from Quilicura became “human A.I.,” for a day. Answering prompts, creating content with local artists, and completing other tasks manually. The initiative helped dimensionalize a complex problem, and helped show the world the real people affected by the irresponsible use of A.I., and the hidden cost it has on local water resources.


Awards

  • D&AD WOOD pencil

two black flies

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

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Details

Credits

  • Production Company
    • argentinacine
  • Client
    • Corporación NGEN
    • Fundacíon Avina
  • Brand
    • Corporación NGEN
    • Fundacíon Avina
  • Entrant Company
  • Advertising Agency