Quili.AI

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Quili.AI

Even though A.I. can move mankind ahead, the irresponsible use of A.I. can have disastrous effects on our water and other resources. To make the impact visible, and to help draw visibility to the problem, the residents from Quilicura became “human A.I.,” for a day. Answering prompts, creating content with local artists, and completing other tasks manually. The initiative helped dimensionalize a complex problem, and helped show the world the real people affected by the irresponsible use of A.I., and the hidden cost it has on local water resources.


Awards

  • D&AD WOOD pencil

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Details

Credits

  • Entrant Company
    • Tombras USA
    • TombrasNiña
  • Brand
    • Corporación NGEN
  • Advertising Agency
    • Tombras USA
    • TombrasNiña
  • Production Company
    • argentinacine
  • Client
    • Corporación NGEN
    • Fundacíon Avina