Pope Yes

On May 8, 2025, at 12:07 p.m., with the entire world watching, the Vatican made its call. The first American Pope was chosen. And at 1:23 p.m., Popeyes hijacked the Pope’s announcement on social media by simply hitting the space bar: “pope yes” The post, which cost $0, had no media boosting and earned over 1.8 billion media impressions, equal to $16 million in earned media value. “pope yes” became one of the most engaging posts in Popeyes history, and outperformed the Vatican’s announcement on X… by 55% pope. yes.