Pee Break

In the ad, Kakicamo gives away the position of a camouflaged wearer to prove just how good its camo gear is. It’s so good, you can’t see where the person is until they take a piss. By keeping the wearer camouflaged to their environment, Kakicamo conveys the quality of its camouflage gear and taps into the behaviour of military personnel and reenactment enthusiasts. Because it’s usually their own movement that gives their camouflaged position away.