Apple Intelligence/Mac - Change Your Tone (Pudding)
Apple Intelligence/Mac - Change Your Tone (Pudding)
The “Genius” campaign demonstrates Apple Intelligence’s everyday helpfulness via a series of characters who each have their own moment of genius, aided by the latest features. In “Pudding,” Dale opens the office fridge to find his chocolate treat has been stolen. Fuming, he types a furious e-mail demanding its return. Just before sending, he notices a reminder to "Find your kindness." Dale taps 'Friendly' on his MacBook, turning his harsh message into a polite request. After sending the email, his pudding is returned, and Dale enjoys his treat while Krizz Kaliko’s “I am Genius” sting plays.
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Credits
- Entrant Company
- Apple Marcom
- Brand
- Apple
- Advertising Agency
- Apple Marcom
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